Our Story
REBELLION AGAINST THE MUNDANE
It all started with a whiff of frustration. Tired of the same old, stale scents clogging our spaces, we realized there was a gaping hole in the market. Sure, there were products that masked odors, but none that truly transformed a space into a personal expression.
We were surrounded by a world of blandness, and it was suffocating. So, we decided to rebel. To create something that wasn't just an air freshener, but a statement. A way to inject personality into every room, every car, every backpack, every closet (you get the idea).
UNDR the HOOD was born from this desire to break free from the ordinary. We wanted to craft fragrances that weren't just nice, but bold. Designs that weren't just functional, but expressive. We wanted to create a product that made people feel something, sparked a conversation, and then ultimately became a part of their lives.
Our mission is simple: to redefine what an air freshener can be. To make it more than just a product, but a symbol of individuality and freedom. We believe that your space should reflect your personality, and our scents are here to help you make that happen.
Let's ditch the basic and make some nose-worthy memories together.
Our Core Values
- Individuality: Celebrate uniqueness and encourage our community to embrace their distinct personalities. Our products are designed to reflect who you are, unapologetically.
- Freedom: Promote a sense of liberation and breaking free from the mundane. With our air fresheners, every breath is a reminder that you are free to be you.
- Self-Expression: Empower our community to make bold statements through their choices. Our air fresheners are more than just scents; they are an extension of your style and identity.
- Innovation: Continuously push the boundaries of design and fragrance to bring fresh, exciting, and rebellious experiences to our customers.
- Quality: Deliver products that combine striking aesthetics with premium scents, ensuring that every purchase meets the highest standards.
- Community: Build a vibrant, inclusive community where everyone feels welcome to share their stories, experiences, and unique personalities. We grow together and support one another.
Note From The Founders
We've had our shares of experiences in the corporate world - valuable, yes, but never truly fulfilling. After coming back to India from the bustling streets of London, both of us felt the pull of something greater, of starting something we were really passionate about and who we actually were - Rebels.
We craved for a splash of colour, a dash of rebellion. The world was drowning in a sea of mediocrity when it came to air fresheners. Bland scents, boring designs – it was enough to make anyone gag. We knew there had to be a better way. A way to inject personality and freedom into every space.
That's how UNDR the HOOD was born - out of fierce rebellion against the ordinary. Many advised us against it, and many still do. But, we both knew that being authentic and expressive hits home. We wanted to build a brand that wasn't afraid to push boundaries and make statements.
We're more than just founders; we're fellow rebels. We've been there, smelled that – the stale, predictable scents that do nothing but disappoint. That's why we're committed to crafting fragrances and designs that are as bold as your spirit.
Join us on this wild ride as we redefine what it means to freshen up your space. Let's embrace the bold together.
~ Pulkit & Aditya